Luxury e-tailer Mytheresa bets on post-COVID China expansion
By Casey Hall SHANGHAI (Reuters) – German luxury e-tailer Mytheresa is refocusing its efforts to grow its business in China, a notoriously competitive e-commerce landscape dominated by local giants Alibaba and, increasingly, Douyin, the Chinese version of Tiktok. The company plans to court shoppers in the world’s third largest luxury market by employing personal shoppers …
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