Welcome to SQUID Business! We are thrilled to have you here. SQUID Business helps you navigate the wide variety of business news that exists today. Before you start getting smarter with SQUID Business, we believe it is important for you to be aware of our Terms of Use and Privacy Policy. We have tried to keep these as short and easy to read as possible, so please make sure you take the time to read them through.

These Terms of Use (the “Terms of Use”) and our Privacy Policy that you can find here (link)apply to your use of the Service as described below (the “Service” or “SQUID Business”). Please read these Terms of Use and our Privacy Policy carefully. By downloading, and accessing the service, you confirm that (a) you have read and understand these Terms and our Privacy Policy, and (b) you are 16 years or older. If you do not understand the Terms or the Privacy Policy, or do not fulfill the age criterion, do not download or use the Service.

The Service is offered by Njuice AB, company registration number 556801-9201, (“we”, “us” and “Njuice”), Hästholmsvägen 32, 1 tr, 131 30  Nacka, Sweden.

  • Description of the Service
    SQUID Business is a news service that helps readers navigate in today’s media landscape. The Service offers a wide range of business news from the best newspapers and magazines for each country, and gives users the chance to read, share and engage creatively.
  • The Service is available as an app, the SQUID Business News App (the “App Service”) and a web service, SQUID Business Web Service (the “Web Service”).
  • Our Audience
  • In order to use the Service you must be 16 years or older. By downloading the app or using SQUID Business on the Internet you confirm that you are 16 years or older. The agreement of these Terms of Use and our Privacy Policy entails that you are fully able and competent to understand these Terms of Use, as well as our Privacy Policy, and to comply with them.
  • We strongly advise parents who allow their children to use the Service to acknowledge that the Service is not intended for an audience under the age of 16. As the content made available by the Service is generated by third-parties or user generated, the content may not be suitable for children under the age of 16, and Njuice does not take any responsibility for the content uploaded, downloaded or appearing on the Service.
  • Use of the Service
    You can access the App Service by downloading the app from your local app store. The App Service is available on all three major app stores, Google Play Store, App Store and Huawei App Gallery. You may use the App Service for free without registering or creating a user account. If you want to access our Web Service via the web you can do that via the link www.squidapp.com. Njuice provides the News Feed Service to selected co-operations partners.
  • User Content
    The Service offers different types of content. This may be protected by one or more laws concerning intellectual property. The Service, all its related products and features, and third-party material are protected by copyright, trademark, patent and other laws. You may use the Service to access articles, images, videos, text, graphics, or other material (“Content”) – to the extent Content is legally available to you – exclusively for your own personal, non-commercial purposes. The Service is provided to you as a personal, worldwide, non-transferable service. All unauthorized use of SQUID Business’s trademarks, logo, domain names or other distinctive brand features is prohibited.
  • Sharing Content
    The Service makes it technically possible for users to share different types of content via several social network services and private messaging tools. The user must at all times observe copyright law and not share third party content, unless permitted by statutory law. If Njuice becomes aware of any violations in this regard, it may suspend the user’s access to the Service without notice.
  • Modifications and Updates to the Service
    These Terms of Use may be modified and updated from time to time. The Terms of Use may for example be changed to: (a) present new policies or laws concerning either the App Service or the various other services offered by Njuice, (b) present changes in the functions and features of any of our Services, (c) introduce changes imposed on us by third parties.
    The date of the last update/modification will always be stated on this page, and older versions of these Terms of Use will always be available upon request. By continuing to use the Service following an update of the Terms of Use you are deemed to have accepted the new Terms of Use. While these changes are being implemented the Service could be temporarily suspended, canceled, or undergo delay. Njuice are not liable for any modification, suspension, delay or disruption of the Service.
    This latest version of the Terms of Use is published July 2020 and replaces the earlier version that was from May 2018.
  • Conduct of Users
    You are the only one responsible for your use of the Service and all of its features. Accordingly all text, information, graphic and any other content uploaded or created via the Service, whether publicly shared or privately transmitted to other users is to be considered your sole responsibility.
    All content created, uploaded and/or shared by the user may only be displayed for personal purposes, and may not be copied, reproduced, altered or publicly displayed for commercial intent. The Service is merely to be considered a passive agent and hosting service and we do not play any active role in the distribution, publication, representation and/or diffusion of such content. Njuice’s obligation to monitor does not go beyond what may be set forth in statutory law.
    We also want to encourage you to do your part by using common sense when using the Service. Therefore, make sure you use SQUID Business in a way does not damage the experience for others.
  • Prohibited Activities
    In accordance with the Terms of Use outlined here, you are not allowed to:
  • Infringe the rights of any third party, including copyright, trademarks, confidential information and/or rights of privacy;
  • Upload, create, share and/or promote any content that may be deemed offensive, abusive, defamatory, derogatory, discriminatory, obscene, violent, sexually explicit, or which promotes violence, terrorism, harassment, embarrassment, or any sort of illegal acts and nuisance for any person;
  • Use the Service with purposes that are to be considered illegal, that go beyond the intended scope of the Service, or that infringe in any way these Terms;
  • Use the Service to promote or encourage anyone to participate in criminal or illegal activities or anti-social behaviors;
  • Disclose anyone’s contact details or invade their privacy;
  • Use the Service in a way that might inhibit, disrupt, endanger or interfere in any way with the full enjoyment of the Service by third parties;
  • Compromise the security of the Service;
  • Use the Service for promotional purposes or advertising;
  • Use the Service to promote or encourage anyone to engage in contests, sweepstakes or pyramid schemes;
  • Engage in any activity that might entail: (a) discovering source codes, (b) bypassing measures enacted to limit the access to specific areas of the Service, (c) sending viruses or malicious programs, (d) violating the privacy or rights of third parties;
  • Use or attempt to use another user’s account.
  • If Njuice becomes aware of any violations of the Terms of Use, Njuice may suspend or revoke access to the Service without notice.
  • Njuice’s Rights
    The software applications contained in the Service are not sold to you, and Njuice retains ownership of all copies of the software applications even after installation on your devices. The Service and the software belong to Njuice and its licensors, and are protected by intellectual property rights (including, but not limited to, copyright). You are not entitled to use the software or the Service in a manner not covered by these Terms of Use. In addition, Njuice has the worldwide, unrestricted, non-exclusive, royalty-free, transferable license to use any content within the terms outlined within these Terms of Use and Privacy Policy.
  • Copyright Policy
    Njuice respects the intellectual property rights of others. Therefore, in accordance with the applicable law in this domain, we aim to remove any material that infringes copyright or property rights of others. If Njuice becomes acquainted with the infringement of said laws by one of its users, it is in our right to terminate the account of the user. All users must comply with all applicable copyright laws. If you believe that any part of the Service infringes any copyright, you may file a notice of such infringement by contacting us at: contact@squidapp.co or at the address stated above.
  • Third Party Services
    The Service offers and allows the user to access content that is provided by a third party. As we do not have any control or responsibility over the content and functionality of said services, the Service is not to be deemed liable for them. Therefore, the links to these services do not entail any endorsement or association with them. Consequently, if you decide to visit any website or external service linked to the Service, you do so at your own risk and have the responsibility to protect yourself from any virus or malicious program that may be found on these services. Accordingly, the Service is not responsible for any damage, loss or offense you may incur by using those links.
  • Feedback
    We appreciate any comment, idea, and suggestion (“Feedback”) provided on the part of our users aiming at the improvement of the Service, whether by e-mail or otherwise. We advise however that, as we receive your Feedback, we will be entitled to the unrestricted use and dissemination of such Feedback for any purpose, commercial or else, without acknowledging or compensating you. Therefore, by sharing your ideas with us, you renounce any legal, copyright or moral claim to them. We love receiving your Feedback and warmly welcome it, but please remember not to share your ideas with us if you expect to be paid or intend to claim any right on them.
  • Warranties and Disclaimers
    The Service and the SQUID Business content are provided “AS IS” without warranties of any kind. We explicitly disclaim any expressed or implicit warranties of merchantability, fitness for any particular purpose, title and non-infringement. In addition, while Njuice attempts to provide an optimal user experience, we cannot guarantee that the Service will always be secure or free from errors and that the Service will always function without delays, disruptions or interruptions. Njuice does not create or prepare any of the Content available on the Service as it relies on third party news content. For this reason, Njuice disclaims any responsibility for any of such content. Under no circumstance will Njuice be held responsible for the quality, reliability or suitability of said content. In addition, Njuice disclaims any responsibility for any damage or loss caused by the use of third party content.
  • Liability and Limitation of Liability
    Unless the damage was caused by gross negligence, Njuice shall not be liable to you or any other part for any indirect, special, punitive, incidental, exemplary, or consequential damages, or any loss of profits, revenues or data resulting from: (a) your access to, or inability to, the Service, (b) any content or behavior by third parties on the Service, including offensive, abusive, defamatory, derogatory, discriminatory, obscene, violent, sexually explicit conduct, or (c) any unauthorized access or use of the Service. You are responsible for your use of the Service. Njuice may require you to compensate us for any losses or costs we may incur for your negligence in respecting these Terms of Use.
  • Conflict resolution
    If for any reason you become discontented with SQUID Business, we would be happy to attempt to solve any contrast or discordance informally. Therefore we strongly encourage you to contact us at: contact@squidapp.co, and we will do our best to resolve the issue in good faith.
  • Conflict Termination
    It is our right to suspend or terminate your use of and access to the Service at any time and for any reason, without prior notice in our sole discretion. Such suspension or termination shall not limit our right to take any other action against you, if deemed necessary.
    You may also terminate your use of the Service at any time by stopping the use of the Service and/or deleting the App Service from your device. However, please note that deleting the Service will not result in the deletion of your profile. If you wish to delete your profile, please contact us at: contact@squidapp.co.
    In the instance of the termination by either party, these Terms of Use will terminate, but the following terms will continue to apply:

  • the terms set out under “Njuice’s Rights”
  • the terms set out under “Feedback”; and
  • the terms set out under “Liability and Limitation of Liability”
  • Questions and Comments
    We gladly welcome your comments, questions, suggestions, Feedback or concerns. If you have any, let us know at: contact@squidapp.co.



The privacy of SQUID Business users is taken into great consideration by Njuice AB (SQUID). We provide you with this Privacy Policy to inform you about what kind of personal data that might be collected from you when you use the SQUID Business News App (the “App Service”) and the SQUID Web Service (the “Web Service”) (together the “Services”), what this information is used for, these pieces of information are used for, the situations in which the information you provide us will be shared with other parties and the rights you have in relation to our processing of your data.

In this document you will find the following information:

    The Services are developed by the company Njuice AB (SQUID), Swedish company registration number 556801-9201, (“Njuice”) that is based in Stockholm. Njuice is the controller and therefore responsible for the processing of personal data that occurs when you use the Services. The legal basis for processing your personal data is the following.
  • Contract:
    We process your data to the extent necessary as a part of our contractual obligation to provide you with the Services. For example, providing you with news within your selected topics of interest.
  • Legitimate interests:
    We process some of your data in order to fulfill our legitimate interests of analyzing user behavior to improve and optimize the Services and communicating with you regarding feedback that you have left us using any of our feedback functions (“Feedback”). Where this is the case, we have analyzed the impact using your data may have on you and limited our use the data to what is necessary. For example, we have made efforts to minimize the collection and storage of any information derived from your usage of the Services. Njuice does not track the activities taken of a device with a certain IP-address. Instead, each user is assigned a pseudonymized ID which is used in order to deliver the Services.
  • Consent:
    To the extent that you have provided your consent for the use and storage of your personal data, we rely on your consent for such use and storage of your personal data.
  • Legal obligation:
    We may process your data if it is necessary in order for us to comply with a legal obligation, for example complying with a court order to disclose certain information.
  • Purpose of the processing
    In order for the Services to work effectively and to constantly improve, we will be collecting different kinds of information from you. Such as information that will enable us to: (a) administer the Services, (b) help us understand how to improve and optimize the Services in future updates, (c) customize the Services to your interests and needs, (d) reply to you if you contact us with Feedback, comments or concerns, (e) provide maintenance and technical support and (f) provide advertising based on your preferred news topics, (g) provide you with more information if we think it necessary.
    The data collected is where appropriate, used in an aggregated form in order to identify usage patterns and trends, analyze problems and requests, and eventually optimize the Services for our users. This aggregated data may be disclosed to third parties. Further, the information is used to interact with you due to your Feedback.
  • Information we collect directly from you
    We collect the following information from you:
  • Your preferred settings in the Services, such as information concerning the type of news feeds you selected and subsequent amendments. This information is stored dynamically, so as soon as you adjust any settings, the information stored is changed.
  • Any personal data, such as your name, e-mail address, phone number etc. that you provide to us by using the Services’ Feedback functions.
  • Information collected via technology
    Some information is provided to us by your device when you use the Services. We also collect information on how you integrate with the Services.
    Information we collect from your device is information such as:
  • Date and time that you downloaded the Services.
  • Type of device that you are using and the operating system of that device (ie. what Android or IOS version you are using).
  • Country and language settings on your device.
  • Network type used (including information on network provider or wifi).
  • Application type, ie what service you are using, such as browser or widget.
  • What articles you read, save and share.
  • Time spent when visiting our services and reading articles.
  • When you access our Services for the first time, we use the IP-address or other type of identifiers assigned to your device in order to create an anonymous ID. This ID is used for communication with the Services and tracking of your usage of the Services, which includes what news topics you are interested in.
    For the purposes of providing the Services and for optimizing the Services, we may disclose information under these circumstances:
  • Service providers
    Your personal information may be shared with third party service providers we use in order to: (a) provide you with the services we offer through the Services, (b) conduct quality surveys, (c) facilitate the user experience and (d) provide maintenance or technical support and (f) provide advertisements in the Services. These service providers are bound not to use your personal data for any other purpose than that to provide the services requested.
    At present we share the data with:
    Advertisers: We use personalized advertising in our Services. Njuice provides advertising via programmatic partners. Those partners include cookies and tracking devices such as google analytics as part of the advertising. This allows us to deliver more relevant advertising. We do not collect or use any direct identifying information such as your name, email address, postal address or phone number for personalized online advertising. We may also provide third party advertisers with aggregated statistical data about our users. This aggregated information might include information, such as preferred news topics of our users, type of device used to access the Services and how the advertisements are performing. The information is used to provide contextual advertising, i.e. relevant on the basis on what type of news you are reading. When providing programmatic advertising, the advertisers may include cookies as part of the advertising. If you do not want this, you need to block cookies in your web-browser.
    For advertisements we use the following third party service providers:
  • Netric AB, a corporation based in Stockholm, is one of the leading providers of programmatic advertising through the global cooperation with Rubicon. Our partnership with Netric includes a programmatic advertising functionality in the larger countries where the Services exist. For detailed conditions of the terms and conditions, of Rubicon, see the following link: https://rubiconproject.com/rubicon-project-advertising-technology-privacy-policy/.
  • Strossle, a company incorporated in Sweden, is a native Advertising distribution platform for advertisers and publishers, that operates in several countries in Europe. For more information on what information Strossle is processing, please see https://www.strossle.com/privacy-policy.
  • Pubmatic, a company based in the US, is a programmatic advertising platform for advertisers and publishers, that operates globally. For more information on what information Pubmatic is processing, please see https://pubmatic.com/legal/privacy-policy/.
  • PlayAD Media Group International AB a company based in Sweden, which is a programmatic advertising platform for advertisers and publishers, that operates primarily in Europe. For more information on what information PlayAD is processing, please see http://playadmediagroup.com/privacy-data-protection/.
  • MGID Inc is an international programmatic advertising firm with headquarters in Santa Monica California, in the US, and with offices across Europe. For more information on what data MGID is processing, please see https://www.mgid.com/services/privacy-policy.
  • Dianomi is a company based in the United Kingdom called Dianomi with headquarters in London, UK . For more information on what data Dianomi is processing, please see https://www.dianomi.com/legal/privacy.epl.
  • YOC is a German company called YOC Mobile Advertising GmbH, with headquarters in Berlin, Germany. For more information on what data YOC is processing, please see https://yoc.com/privacy/.
  • Waytogrow is a Polish company called Waytogrow Sp z.o.o with headoffice in Krakow, Poland. For more information on what data waytogrow is processing, please see https://www.waytogrow.eu/privacy-policy/.
  • Easyads is a Bulgarian company called Easyads Ltd with headoffice in Sofia, Bulgaria. For more information on what data Easyads is processing, please see https://easyplatform.com/policy.php.
  • Seedtag is a Spanish company Seedtag Advertising S.L with headoffice in Madrid, Spain For more information on what data seedtag is collecgin, please see https://www.seedtag.com/privacy/.
  • Analytics
    We use third party service providers to help us understand how our Services are used. This implies how the users interact with news and how users behave while using the Services.
  • Google Analytics and Firebase (provided by Google LLC) are integrated into the Services in order to capture information on how they are being used, including statistics on number of visits and what activities the visitor has carried out. The information collected is used by Google Analytics and Firebase to provide us with detailed reports on what the user has read and visited when using the Services. This is done by using a Google ID or placing a cookie. This helps us to identify how the Services can be improved. The information is transferred to Google in United States. Google may share this information with its partners. You can find more information on Google’s processing in its privacy policy: https://policies.google.com/privacy?hl=en-US.
  • Facebook (provided by Facebook Inc) provides an analytics tool used by Njuice. Therefore a Special Development Kit (SDK) has been implemented from Facebook. For more information on Facebook Plugins, please go to https://developers.facebook.com/docs/plugins.
  • Social Network Services (“SNS”)
    Some of the features the Services offers require the connection to SNSs (e.g. Facebook, Twitter, etc.). If you decide to use these features and share an article on any of the SNS connected to the Services, we will provide the requested article to the selected third party. When this is done, the SNS will save the details of the users SQUID Business setting including the article being shared. Please note that when you share an article on an SNS, terms of use of that particular SNS apply.
  • Fulfil legal obligations and manage legal claims
    Regardless of any choice you may make regarding your personal information disclosure, Njuice may need to disclose your personal information if it deems it necessary in good faith, in the following circumstances: (a) in connection with legal investigations, (b) to comply with relevant statutory law, (c) to protect copyright, trademark or other property rights of the Services or third parties, or (d) to assist or prevent some kind of potential violation of the law.
  • Other circumstances
    We may also share your personal information in the following instances: (a) negotiation of merger, (b) financing, (c) acquisition, (d) dissolution, (e) sale, (f) transfer, (g) insolvency, (h) bankruptcy. In case another company acquires the Services or some of its assets, the personal information we collected will be transferred to that company and it will assume the rights and obligations regarding your personal information described in the Terms and this Privacy Policy.
    Our processing of data is primarily carried out through Amazon Web Services with servers based in Ireland so any processing of your personal information will take place within the EU/EEA.
    Njuice sometimes shares your personal data with third parties with operations outside of the EU/EEA. If such transfer is necessary, we will ensure that a similar degree of protection is afforded to it and made in accordance with data protection legislation. Unless there is another legitimate basis, our transfer of personal data is based on the EU Commission’s standard contractual clauses or where applicable US Privacy Shield or other applicable safeguards used in order to fulfil applicable data protections legislation.
    Njuice will respect your legal rights to your data. If you would like to exercise these rights feel free to direct requests, or other questions and comments regarding this Privacy Policy to contact@squidapp.co. Below are the rights that you have under law:
  • Right of access
    You have a right to access your personal data that we store.
  • Right to erase
    You have the right in certain circumstances to request the deletion or removal of personal data, for example if the data collected is no longer needed.
  • Right to rectification
    You have the right to ask us to rectify the data we hold in the event that it contains inaccuracies or is incomplete.
  • Withdraw consent
    If we rely on your consent to the use of your personal data you have the right to, at any time, withdraw your consent.
  • Right to restriction of processing
    In certain circumstances, you have the right to “block” or suppress the processing of your personal data.
  • Right to data portability
    In certain situations, you have the right to request a copy of your personal data, in a structured and machine-readable format, enabling you to store and re-use it for further personal use or to transfer it to a third party.
  • Right to object
    You have the right to know if your personal data is used for direct marketing and you have the right to object to this kind of processing at any time.
  • Right to complain
    Certain use of your personal data is based on our or others legitimate interest. You have the right to object to the use of your personal data based on a legitimate interest for reasons which concerns your particular situation. Moreover, you have the right to at any time object to our use of your personal data for direct marketing purposes.
    Security plays a crucial role for us. We are extremely committed to protecting your personal information. We have implemented commercially reasonable technical and organizational measures to protect your personal data against abuse and loss. Nevertheless, as no electronic method of data transmission and storage is totally secure, Njuice, despite its reasonable efforts to protect the security of your personal information, cannot guarantee its absolute efficacy.
    We will not retain personal data longer than is necessary to fulfill the purposes for which it was collected or as required by applicable law or regulations. Information which have been anonymized may be stored for a longer time. Yet, some information in non-personally identifiable form may still be available for the Services in the archives.
    Personal data that you provide to us by using the Services Feedback function will be erased following a period of time after the matter has been completed.
    It is not our intention to collect personal information from users who are under the age of 13. However, if personal information of a child under 13 is collected in our Services and we learn about it, we will attempt to delete all information about the child as soon and effectively as possible. Accordingly, if you believe that we might be in possession of personal information from a child under 13, please contact us at: contact@squidapp.co.
    When you use the Services we, and some of our third party service providers use cookies and similar tracking technologies (together “cookies”) to learn how the Services are used and to improve both your experience and the functionality of the Services.
    Advertising platforms and analytical services such as Google and Facebook use cookies and IDs in order to deliver targeted ads and to provide Njuice with analytical statistics. For more info on these cookies and below see the links to the respective websites listed above.
    You can change your cookie settings at any time, e.g. manage if and how cookies may be stored and erase cookies from your device. However, please note that the Services may not work as intended if you change your cookie settings.
    Our Privacy Policy may undergo amendments and updates from time to time. If we make significant changes to this Privacy Policy or changes concerning how we process your information, we will notify you before such a change becomes applicable. The current version of the Privacy Policy was issued in July 2020 with minor adjustments during 2021 and is an update of the earlier version from May 2019.
    If you have any questions, concern or complaint concerning our Privacy Policy, data collection, storage and processing practices, or if you want to report a violation of your privacy or need a translation of the privacy policy in your local language, please contact us at: contact@squidapp.co.