Fuelled in part by the success of TV hit “Shogun”, foreign studios are hungry for quality Japanese content and local creators are adaptingto meet demand.Fans of Japanese manga and anime cartoons have often criticised foreign adaptations that are unfaithful to the original material.But “Shogun”, based on the 1975 novel by Australian-British writer James Clavell, broke the mould when the period drama series — mostly in Japanese and hailed for its authenticity — won 18 Emmy awards in September. Other recent Japanese works have also become worldwide hits.Franco-US-Japanese show “Drops of God”, based on a manga of the same name, won best drama series at the International Emmy Awards in November.Netflix’s 2023 adaptation of the manga superhit “One Piece” — starring Mexican actor Inaki Godoy as the lead — was hailed by viewers and critics alike and will return for a second season.More adaptations of major manga and anime hits are in the works, including the superhero adventures of “My Hero Academia” and the ninja escapades of “Naruto”.”Demand from Western markets is clearly increasing,” said Kaori Ikeda, managing director at TIFFCOM, the content trade fair affiliated with the Tokyo International Film Festival.But Japanese companies lack “know-how” when it comes to things like negotiating rights, she told AFP.So TIFFCOM has organised Tokyo Story Market, a space to facilitate networking and meetings between international producers and Japanese publishers.- ‘Whitewashing’ -Foreign studios are also getting better at avoiding some of the pitfalls of the past, such as the 2017 film version of the manga “Ghost in the Shell” starring Scarlett Johansson.Critics accused the movie, whose main actors except Takeshi Kitano were all non-Japanese, of “whitewashing”.Similarly, the 2017 supernatural thriller “Death Note” was panned for veering too far from the original manga.”Manga authors are highly respected and fan communities are very vigilant,” said Klaus Zimmermann, producer of “Drops of God”.His adaptation takes some liberties, such as starring a French actor as one of the main characters, but Zimmermann insists it was developed in collaboration with the authors of the original manga.”It was about finding the spirit of the manga so as not to distort it,” he told AFP.Yuki Takamatsu, a rights negotiator at the manga’s publishing house Kodansha, said the process of adapting “Drops of God” was “amazing”.”Everyone was open to tackling those challenges together… At every step, everyone was understanding about how we should do it,” he said.Past failures were in part down to publishers struggling to communicate their wishes to foreign producers, who in turn lacked a proper understanding of manga and anime, Takamatsu said.”Back just 15, 20 years ago, most of the enquiries we received from those big studios were like, hey, I know ‘Dragon Ball’, do you have ‘Dragon Ball’ IP?” Takamatsu told AFP.”But nowadays, especially since Covid, the producers in their 30s, 40s, they watch anime together with their kids on Netflix or Amazon” and then reach out, he said.- Japanese TV goes global -Japanese broadcasters have also become “better and better (at) presenting and marketing their content” abroad, said Makito Sugiyama, executive director at the Broadcast Program Export Association of Japan (BEAJ).This includes their participation at global events such as MIPCOM in Cannes, an annual trade show for the television industry, Sugiyama said.Japanese broadcasters have long had success selling show concepts abroad, like the one for “America’s Funniest Home Videos”, known in Britain as “You’ve Been Framed”.Now, some Japanese dramas are also finding a wider echo abroad.Nippon TV’s original drama “Mother” became a hit thanks in part to its Turkish remake, and has been broadcast in around 50 countries.Western viewers have overcome their initial reluctance to watch series with Asian actors, believes Masaru Akiyama, chief executive of the BEAJ.”They have got used to it, they don’t care anymore. They want to see, they want to feel the stories.””Shogun” was “a game changer for Japan,” he added, and Ikeda agrees.”That a samurai story with such attention to historical detail can become mainstream entertainment is proof of the potential” of Japanese content, she said.

Global stocks mostly pushed higher on Tuesday in thin Christmas Eve trade, as investors waited to see if a so-called Santa Claus rally would sweep the market.”Santa Claus comes tonight, but if stock market participants are lucky he will start sprinkling some gifts today, which marks the official start to the ‘Santa Claus rally’ period,” said Briefing.com analyst Patrick O’Hare.US stock markets have traditionally fared well in the last five trading days of the year and the first two in the new year, with experts advancing a number of possible reasons as to why — including the festive holiday mood and purchasing ahead of the end of the tax year.Wall Street opened modestly higher on the first day of this seven-day stretch and picked up speed as the session progressed. The S&P 500 finished up 1.1 percent.While gains were broad-based, some of the biggest positive moves came from tech heavyweights like Facebook parent Meta, Netflix and Amazon, all of which won more than one percent.”There’s a pretty fair amount of enthusiasm for momentum” stocks, said Jack Ablin, of Cresset Capital, who also noted that low trading volumes amplified the trend.In Europe, Paris’s CAC 40 closed higher in a pre-holiday short session while Frankfurt was closed all day.London also closed in the green, despite a week clouded by lackluster economic data that is “stoking concerns about the UK’s slowing momentum heading into the new year,” said Matt Britzman, senior equity analyst at Hargreaves Lansdown.Hong Kong and Shanghai stock markets closed up over one percent, as China announced fresh fiscal measures to boost its ailing economy. On Tuesday, state media reported that China will raise its deficit in order to boost spending next year, as the world’s second-largest economy battles sluggish domestic consumption, a property crisis and soaring government debt.Among individual companies, Honda shares closed more than 12 percent higher after the Japanese auto giant announced a buyback of up to 1.1 trillion yen ($7 billion), as it enters merger talks with struggling rival Nissan.The talks between Honda and Nissan could create the world’s third-largest automaker, expanding development of EVs and self-driving tech.Honda’s CEO insisted it was not a bailout for Nissan, which announced thousands of job cuts last month and reported a 93 percent plunge in first-half net profit.- Key figures around 1850 GMT -New York – Dow: UP 0.9 percent at 43,297.03 (close)New York – S&P 500: UP 1.1 percent at 6,040.04 (close)New York – Nasdaq Composite: UP 1.4 percent at 20,031.13 (close)London – FTSE 100: UP 0.4 percent at 8,136.99 (close)Paris – CAC 40: UP 0.1 percent at 7,282.69 (close)Frankfurt – DAX: ClosedTokyo – Nikkei 225: DOWN 0.3 percent at 39,036.85 (close)Hong Kong – Hang Seng Index: UP 1.1 percent at 20,098.29 (close)Shanghai – Composite: UP 1.3 percent at 3,393.53 (close)Euro/dollar: DOWN at $1.0389 from $1.0405 on MondayPound/dollar: DOWN at $1.2531 from $1.2536Dollar/yen: UP at 157.31 yen from 157.17 yenEuro/pound: DOWN at 82.89 pence from 83.00 penceWest Texas Intermediate: UP 1.2 percent at $70.10 per barrelBrent North Sea Crude: UP 1.3 percent at $73.58 per barrelburs-jmb/nro