Warner Bros. Discovery Inc. reported a surprise profit in streaming TV as its legacy cable networks continued to lose advertising and viewers.
(Bloomberg) — Warner Bros. Discovery Inc. reported a surprise profit in streaming TV as its legacy cable networks continued to lose advertising and viewers.
The company, which will relaunch its HBO streaming service as Max on May 23, earned $50 million in the first quarter from its online TV business, according to a statement Friday. Analysts were forecasting a $49 million loss on average. Direct-to-consumer subscribers increased by 1.6 million to 97.6 million globally.
On a conference call with analysts Friday, Warner Bros. management said they expect the streaming business to lose as much as $300 million this quarter, but that it would be profitable for all of 2023, a year ahead of plan.
The news will likely be viewed as a welcome sign for the company and the TV industry as a whole, which has struggled to generate profit from its multibillion-dollar investments in streaming. Warner Bros. shares gained 4.5% to $12.89 at the close of trading in New York Friday and are up 36% this year.
“WBD far exceeding its DTC subscriber growth, combined with their expectation that they can get to streaming profitability a year early, validate the idea that streaming can be sustainable,” said Insider Intelligence senior analyst Max Willens.
Elsewhere, the parent of HBO and CNN posted disappointing results. Sales, at $10.7 billion, were in line with Wall Street forecasts of $10.73 billion. The company posted a net loss of 44 cents a share, steeper than Wall Street projections for a 4-cent loss.
Part of the shortfall was due to lower results from the Warner Bros. movie studio, which benefited a year earlier from the hit film The Batman. Warner Bros. Discovery was created last year with the merger of Discovery Inc. and the WarnerMedia operations of AT&T Inc.
On Thursday, shares of Paramount Global, parent of CBS, MTV and other networks, tumbled 28%, after the company reported steeper losses in its streaming business and slashed its dividend to conserve cash.
(Updates with company comments in third paragraph, closing price in fourth.)
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