Dish Network Corp. will start selling its premium wireless service on Amazon.com Inc. later this week, according to a person familiar with the plan.
(Bloomberg) — Dish Network Corp. will start selling its premium wireless service on Amazon.com Inc. later this week, according to a person familiar with the plan.
Boost Infinite, the first postpaid mobile service from Dish, offers unlimited access for $25 a month. Dish shares jumped in extended trading on the news.
Dish’s unlimited wireless service made its debut in June, but the retail partnership with Amazon has been in the works for months. Lacking its own chain of stores, Dish has been selling Boost Infinite online and could benefit from broader exposure on Amazon.
The move builds on Amazon’s role as a key partner to Dish. Two years ago, the telecom company enlisted Amazon Web Services cloud software and equipment to run core elements of its 5G network under development.
Amazon already sells SIM cards for Dish’s Boost Mobile prepaid service along with plans from Mint Mobile, which agreed to be acquired by T-Mobile US Inc., and Tracfone, which Verizon Communications Inc. purchased last year, as well as smartphones. The possibility of a retail agreement between Amazon and Dish was first reported by the Wall Street Journal.
Dish is attempting to transform from a satellite TV operator into a wireless data service provider, but the process has been expensive and still requires more funding. Dish has fielded questions from analysts about how it will secure sufficient financing to challenge giants like Verizon and AT&T Inc.
Dish Chairman Charlie Ergen is due to address investors at the company’s earnings call on Aug. 2. Ergen has told investors that Dish’s Boost Infinite service will prove its value in the market and help address the company’s financial situation.
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–With assistance from Erin Hudson and Michael Tobin.
(Updates with shares in the second paragraph.)
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