Delta Air Lines Inc. is rolling back some of the widespread and unpopular changes to its SkyMiles loyalty program, trimming the increase in requirements for various status levels and adding access to its airport lounges. But the shift to using cash spent, not miles flown, in calculating rewards remains in place.
(Bloomberg) — Delta Air Lines Inc. is rolling back some of the widespread and unpopular changes to its SkyMiles loyalty program, trimming the increase in requirements for various status levels and adding access to its airport lounges. But the shift to using cash spent, not miles flown, in calculating rewards remains in place.
Delta committed to the re-do after announcement of the broad overhaul on Sept. 14 triggered an avalanche of customer complaints. Two weeks later, Chief Executive Officer Ed Bastian acknowledged there was “no question we probably went too far.”
In an email to loyalty members Wednesday, Bastian said “I appreciate your opinions and understand your disappointment.” Though he added that the latest modifications “won’t solve for every disappointment.”
Read more: Delta CEO Promises Re-Do After Changes Irk Frequent Fliers
The airline’s also easing some of the restrictions it placed on access to its Sky Club airport lounges. Starting Feb. 1, 2025, Delta SkyMiles Reserve and Delta SkyMiles Reserve Business American Express Card holders will receive 15 days per year of club access, up from 10 visits previously. The switch to a day instead of a visit means members can access clubs in more than one city the same day without reducing their access like under the visit label.
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