Global advertising forecast to rise 9.5% in 2024, GroupM says
LONDON (Reuters) – Global advertising revenue will increase 9.5% in 2024 to surpass $1 trillion for the first time and grow 7.7% next year, according to GroupM, the world’s largest media buying agency, owned by WPP. WHY IT’S IMPORTANT The continued growth of advertising, driven by digital platforms, has defied expectations of a slowdown. It …
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